Supplier account management platforms can infuse efficiency, engagement and loyalty in buyer-supplier relationships.
This report from Forrester Consulting investigates the challenges customers face with existing account management practices, evaluating the role of buyer account management platforms in supporting buyer-supplier relationships.
Key findings from extensive interviews with 400 Senior IT and business-decision makers found that today’s buyer account management practices are not fit for purpose, outdated buyer account management practices damage suppliers’ bottom line, suppliers’ buyer account management practices negatively affect business buyers, and modernizing buyer account management practices benefits suppliers and buyers.