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15th April 2020

HARD SELL: A report exploring the tactics retailers use to drive conversion.

Our latest research finds flash sales, left-in basket reminders and targeted CRM campaigns contributed to £3.4 billion of impulse purchases by Brits.

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Our latest research finds flash sales, left-in basket reminders and targeted CRM campaigns contributed to £3.4 billion of impulse purchases by Brits.

Our Hard Sell report assesses the tactics employed by retailers to drive conversion while taking a deep dive into retailer responsibilities, marketing ethics and the need for conscious consumerism.

However, it also presents an expensive, and sometimes overwhelming, headache for retailers. Competition amongst retailers has led to increasingly flexible returns policies as brands seek to establish clear points of difference. This has created a situation where consumers use their own living rooms like they would the changing rooms in a bricks and mortar store. Many experts argue that this situation has been exacerbated by some ‘try now pay later’ operators offering products with zero up-front payment commitment, which encourage frivolous purchasing, increasing return rates further.

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