The Opy Merchant
Advisory Council.

It’s your industry. You shape
it’s future.

But about how cool OMAC is. Needs some copy to sell the benefits. But about how cool OMAC is. Needs some copy to sell the benefits. But about how cool OMAC is.

Needs some copy to sell the benefits. But about how cool OMAC is. Needs some copy to sell the benefits.

Questions about OMAC.

How do I register my interest in joining OMAC?

If you would like to register your interest then click here.

OMAC meetings will be held virtually for the foreseeable future. By group consensus we may choose to meet in person from time to time when circumstances permit.

We hope to have our kick-off meeting in late Feb 2021 with monthly meetings thereafter.

We are seeking approximately five representative companies from each of eight Industry classifications. We are looking for payments/treasury professionals and marketing professionals.

These professionals will work in collaboration with us to create a new breed of BNPL designed by merchants, for merchants. By working in partnership, we will deliver a truly transformational BNPL platform providing an alternative and better payment method over cards and checks in the US.

Applications to join OMAC will be accepted from the following sectors* (based on the Global Industry Classification Standard [GICS]):

  1. Energy
  2. Consumer Discretionary
  3. Consumer Staples
  4. Healthcare – including Dental, Vision, Elective Procedures and Vet care.
  5. Information Technologies
  6. Communications Services
  7. Utilities
  8. Real Estate

There is a tectonic shift underway in the US payment ecosystem; Merchants and retailers lack control or significant influence on pricing, operational requirements, rule setting, payment solution design and liability.

Partnering with an emerging non-bank fintech, with no obligation to traditional payments providers, enables merchants and retailers to shape new products to meet their needs and the needs of their customers. The BNPL installment payment solution offers an excellent, perhaps optimal, platform upon which to build this future, better ecosystem.

Buy Now Pay Later (BNPL) is a fast growing, emerging payment method in the United States. This new payment solution offers both potential advantages and challenges for retailers / merchants and their customers.

Our vision is to build a true partnership with merchants and retailers, allowing them to reclaim the payments component of their relationship with their customers, and helping achieve four objectives:

  • Drive top-line sales
  • Enhance customer lifetime value
  • Optimize the cost/value of using BNPL as a ‘better than card’ payment acceptance method
  • Drive consumer loyalty

Founding OMAC Members include


Troy Carrothers

Troy brings more than 25 years experience in credit, payments, and retail, with a proven record of fighting for a more equitable and transparent payments ecosystem


Mark Erhardt

Mark comes with leadership experience in consumer product management along with significant experience in consumer deposits and bank balance sheet funding. He has also chaired the Deposits and Payments Committee of the Consumer Bankers Association and sat on advisory boards with two consumer reporting agencies in the US.


Lloyd Wirshba

Lloyd brings a wide range of experience across financial services, payments and banking, customer engagement and loyalty, and most recently served on the Board of a patented AI-based platform designed for the corporate travel market.


John Drechny

John is CEO of the Merchant Advisory Group (MAG). As CEO, John helps MAG’s 140 plus merchant members to drive positive change and innovation in the payments industry, serving merchants’ interests through collaboration, education and advocacy. Prior to joining the MAG, John enjoyed a 20-year career at Walmart holding various leadership positions in Payments Acceptance, Marketing and Financial Services.

Building the future – together.

Join the OMAC today.

Help create a better deal for both merchants and consumers by joining our Merchant Advisory Council, working together to shape the future of BNPL and drive real industry change.