Openpay announces new interim CEO to lead business expansion in the UK

London, UK – 06 September, 2021 – Openpay, the UK’s next generation, interest-free, buy now, pay smarter payment solution has today announced the appointment of Georgina Whalley as interim UK CEO and Global CMO.

Georgina is promoted from Global Chief Marketing Officer at Openpay, to lead business growth within the UK market and expansion into new key sectors.

Georgina moves into the role as Openpay continues to grow in its primary vertical of bigger ticket retail and moves into new verticals including Healthcare, with the launch of its in-store proposition, and automotive, through the impending acquisition of Payment Assist, as well as education. The move into new verticals cements Openpay as a differentiated payment solution provider enabling finance savvy consumers a smarter way to pay for whatever life throws at them.

Having successfully built our global brand presence across multiple markets she will bring her unrivalled passion for our brand and customers to the role.

Michael Eidel, Group CEO, Openpay

A retail veteran, Georgina previously held senior leadership roles at New Look, Arcadia, BHS, M&S and Sweaty Betty before moving into the fast-growing BNPL payment space in 2019. An expert brand, customer and digital marketing executive with experience in driving growth through a focus on customer experience, acquisition and retention strategies and identifying new market and trading opportunities, Georgina succeeds Andy Harding, current UK CEO, following his decision to explore new endeavours.

Michael Eidel, Group CEO, Openpay, said:
“It is a pleasure to announce that Georgina, our Global Chief Marketing Officer, will also assume the role of the interim UK CEO. Having successfully built our global brand presence across multiple markets she will bring her unrivalled passion for our brand and customers to the role providing UK consumers and merchants with a market-leading experience.”

For further information, please contact:

Lewis Durkin or Steele Paulich, Brands2Life
Tel: +44 (0)20 7592 1200
Email: openpay@brands2life.com

Openpay announces partnership with nopCommerce

  • nopCommerce, the most popular ASP.NET shopping cart in the world, partners with smart payment provider Openpay
  • Openpay joins the global nopCommerce community of over 250,000 members, counting 150+ partners across 40+ countries
  • nopCommerce merchants will now be able to easily integrate with Openpay’s ‘Buy Now, Pay Smarter’ payment plan solution, offering their consumers flexible, interest-free payment plans

London, UK – 24 May 2021 – Openpay, the UK’s next generation, interest free payment solution has today announced its partnership with nopCommerce – the world’s most popular ASP.NET shopping cart platform.

The collaboration will allow nopCommerce merchants to offer a range of Openpay’s payment plans at checkout, giving consumers the opportunity to split the cost of purchases over three to six months. Openpay’s core ethos is responsibility, and the Australian fintech takes an initial payment at the point of purchase, encouraging conscious consumerism and reducing returns by up to 20%.

We’re thrilled for Openpay’s integration with nopCommerce, a favoured shopping cart solution worldwide. This partnership will be key in accelerating our growth throughout 2021 and beyond. customers can buy now and pay smarter with our flexible, interest-free plans

Andy Harding, UK Managing Director of Openpay

Openpay’s integration with nopCommerce will aid the fintech’s growth throughout 2021, as it continues to expand its offer beyond retail and healthcare sectors.

Andy Harding, UK Managing Director of Openpay, said:
“We’re thrilled for Openpay’s integration with nopCommerce, a favoured shopping cart solution worldwide. With key security and stability features, technological innovations which meet the requirement of developers, and an ease of use for managing e-commerce output, nopCommerce merchants can now also offer their consumers our flexible, interest-free ‘Buy Now, Pay Smarter’ plans. This partnership will be key in accelerating our growth throughout 2021 and beyond.”

Openpay is a simple way to pay smarter by spreading your purchases over flexible monthly payments.

Liana Mandzhieva, Senior Partnership Manager at nopCommerce

Liana Mandzhieva, Senior Partnership Manager at nopCommerce, said:  “We are happy to announce our partnership with Openpay. Openpay is a simple way to pay smarter by spreading your purchases over flexible monthly payments. We`re glad that now our merchants also have access to this service.”

For further information, please contact:

Lewis Durkin or Steele Paulich, Brands2Life
Tel: +44 (0)20 7592 1200
Email: openpay@brands2life.com

Openpay makes its first major UK acquisition with landmark deal for automotive specialist Payment Assist.

Deal will enable Australian-based Openpay to drive significant growth and expand into the UK automotive space.

  • Openpay signs a Share Price Agreement to acquire Payment Assist, a leader in auto repair and maintenance consumer finance
  • Payment Assist is offered at over 7,000 garages across the UK with a merchant network including the AA, Auto HC, BMW, eDynamix, EMaC, Formula 1 Autocentres, Halfords Autocentre, Mini, National Tyres and Autocare and many others
  • The British firm has serviced over half a million customers and has 177,000 Active Customers
  • Transaction accelerates Openpay’s entry into the UK automotive vertical, consistent with its global, differentiated sector strategy, and establishes the company as a major player in the UK BNPL market
  • Payment Assist brand to be retained, with Openpay adding value through data analytics and marketing services
  • Pending FCA approval of a Change of Control application, the acquisition is expected to also provide FCA authorisation, consistent with Openpay’s responsible approach and strategy to enter the regulated credit market.

London, UK – 22 June 2021 – Openpay (ASX: OPY), the Australian fintech buy now, pay later payment solution provider, has finalised a deal to acquire UK Automotive finance company Payment Assist in its first major UK move. The deal, worth over £11.5m, with an earn out component of up to £17m, will give Openpay access to Payment’s Assist’s network of over 7,000 locations across the UK, including well known chains such as Halfords Autocentres, Stratstone, National Tyres and Autocare and many more.

The transaction will catapult Openpay into the UK Automotive service and repair sector, building on its established Retail operation and recent entry into the Healthcare sector. The move will ensure the Australian firm is able to continue to drive growth in the UK and strengthen its offering to UK consumers, providing them with longer, larger and more flexible, interest-free monthly payment plans across multiple areas of their lives.

In Payment Assist, we saw a unique opportunity to acquire a profitable, market-leading player in the £26.7 billion UK addressable automotive market

Michael Eidel, Managing Director and CEO of Openpay

Payment Assist was established in 2013 by Neil Jeffery and Colin Ellard and has helped over 500,000 customers with the often-unforeseen costs of car repairs. British motorists spend an average of £695 each year on vehicle repairs or maintenance and the UK market is valued at over £26 billion per annum. Research from Halfords has shown that 1 in 5 consumers will put off vehicle repairs or maintenance because of the cost. Jeffery and Ellard will stay and continue to work for Openpay’s UK subsidiary, running the automotive operation.

Commenting on the Acquisition, Managing Director and CEO of Openpay, Michael Eidel said:
“In Payment Assist, we saw a unique opportunity to acquire a profitable, market-leading player in the £26.7 billion UK addressable automotive market. The proposed acquisition of this fast-growing business accelerates our automotive market entry and secures a significant foothold for Openpay in the UK. Material growth synergies exist between Openpay and Payment Assist. We also have shared values and a common vision to become the leading BNPS provider in our verticals, globally.

We want to be a responsible provider of alternative payment and credit solutions to our customers – importantly, it’s a core tenet of our strategy to embrace regulation in all of its forms. With this proposed acquisition, Openpay joins with a business that is already embracing UK Financial Conduct Authority regulation and brings a responsible approach to its customers and merchants. I look forward to welcoming Payment Assist into the Openpay family.”


Neil Jeffery, Managing Director at Payment Assist commented, “By teaming up, Payment Assist and Openpay bring combined expertise and market knowledge which is unrivalled in the UK automotive industry. We are delighted to be joining with Openpay and look forward to the benefits we can bring to merchants and customers.”


Andy Harding, Openpay UK Managing Director said “This is a very important milestone for Openpay UK as we execute our vertical growth strategy and build into our core strengths of flexible plans and responsible lending. The Payment Assist team has built an excellent market-leading business that aligns with our values and customer first philosophy, and we are excited that we have a shared vision for the success of Openpay as one of the UK leaders in deferred payments.”

By teaming up, Payment Assist and Openpay bring combined expertise and market knowledge which is unrivalled in the UK automotive industry.

Neil Jeffery, Managing Director at Payment Assist

The Payment Assist acquisition demonstrates Openpay’s differentiation from its peers in the “pay-in-4” space and highlights the strong global growth and profitability potential of Openpay.

The deal is thought to be one of the largest acquisitions made by a BNPL firm in the UK to date. Openpay will retain the Payment Assist brand, with the business having over 177,000 active customers and an excellent rating on Trustpilot. Openpay will seek to accelerate the growth of the business through its sophisticated data analytics and marketing expertise.

The deal is expected to close in the second half of calendar year 2021, pending FCA approval.

For further information, please contact:

Lewis Durkin or Steele Paulich, Brands2Life
Tel: +44 (0)20 7592 1200
Email: openpay@brands2life.com

Openpay partners with Aero Commerce, the UK’s fast-growing e-commerce platform.

• One of the UK’s fastest growing e-commerce platforms, Aero, today partners with smart payment provider Openpay to drive retailer growth
• Openpay’s partnership with Aero supports a period of record expansion for the Australian fintech’s merchant roster
• Aero retailers to benefit from easy integration with Openpay’s responsible BNPL solution

London, UK,  23  May 2021 : Openpay, the UK’s next generation, interest free payment solution has today announced its partnership with Aero Commerce – one the UK’s fastest growing e-commerce platforms. Merchants integrated with the Aero platform will benefit from powerful and bespoke e-commerce solutions, with the flexibility to integrate with other backend services as required.

Openpay’s partnership with Aero allows for a seamless combination of content and commerce, with unlimited flexibility for Aero merchants thanks to its API first approach. The platform was initially developed in collaboration with retailers, so numerous out-of-the-box features support smooth internalisation.

The announcement of this partnership aligns with Openpay’s huge growth of its UK merchant roster through 2021, with recent signings including Monsoon Accessorize and Brentford FC, alongside long-running retail partnerships with household names such as JD Sports, The Hut Group and ShopTo.

We’re delighted to be able to offer Aero retailers our next-generation BNPL solution so their customers can buy now and pay smarter with our flexible, interest-free plans

Andy Harding, UK Managing Director of Openpay

Openpay’s partnership with Aero will aid the fintech’s growth throughout 2021, as it expands its offer beyond retail and healthcare sectors.

Andy Harding, UK Managing Director of Openpay, said:
“We’re thrilled to partner with Aero as we continue our UK expansion through 2021. The platform simultaneously delivers a best-in-class checkout experience and we’re delighted to be able to offer Aero retailers our next-generation BNPL solution so their customers can buy now and pay smarter with our flexible, interest-free plans.”

We are absolutely delighted to welcome Openpay to the Aero partner network.

Richard Bendelow, CEO of Aero Commerce

Richard Bendelow, CEO of Aero Commerce, said:  “We are absolutely delighted to welcome Openpay to the Aero partner network. The Aero platform has grown substantially over the last year and to have partners such as Openpay wanting to partner with us already is a testament to how far we have come. The Aero platform offers users an unparalleled experience, both in terms of speed and customer journey and so we are committed to partnering with the best-in-class solutions, like Openpay, to complement that experience.”

For further information, please contact:

Lewis Durkin or Steele Paulich, Brands2Life
Tel: +44 (0)20 7592 1200
Email: openpay@brands2life.com

About Openpay

Openpay Group Ltd (ASX: OPY) is a fast-growing and highly differentiated player in the global ‘Buy now pay later’ (BNPL) payment solutions market. The Company’s strong platform enables it to deliver the most flexible plans in the market with durations of 2–24 months and values of up to $20,000.

Openpay focuses on industries where it can make a true difference: Automotive, Healthcare, Home Improvement, Memberships and Education; and its target customers are finance-savvy and of an older demographic who use Openpay plans as a cashflow management tool.

Openpay also has a unique B2B offering, Openpay for Business, a SaaS-based platform that allows companies to manage trade accounts end-to-end, including applications, credit checks, approvals, and account management in the one system.

Openpay provides services to Customers and Merchants in Australia, New Zealand, the UK and entered the US market, under the brand name Opy, in December 2020.

About Aero Commerce

Aero is a powerful ecommerce platform designed with the evolving needs of retailers in mind. With Aero, retailers benefit from a modern technology stack that delivers rock-solid performance, increased conversion rates and lower infrastructure costs.

Aero provides the tools needed to build outstanding customer experiences that retailers and consumers will love. Aero’s ecommerce platform is flexible and easy to extend with new features and integrations. Aero provides the flexibility to produce best-in-class ecommerce experiences that are optimised for conversions.

Their powerful, easy-to-use platform makes it simple to build entirely bespoke solutions and integrate with other services as needed.

See more at www.aerocommerce.com

Openpay announces integration with OneStepCheckout .

  • OneStepCheckout merchants can now easily integrate with responsible Buy Now Pay Later solution, Openpay
  • Partnership allows for OneStepCheckout merchants to offer their consumers monthly payment plans with no interest

London, UK,  17th  May 2021 : Openpay, the UK’s next generation, interest free payment solution, has today announced its partnership with OneStepCheckout, the best alternative to Magento 2 default checkout.

The collaboration will allow OneStepCheckout merchants to offer a range of Openpay’s payment plans at checkout, giving consumers the opportunity to split the cost of purchases over three to six months. Openpay’s core ethos is responsibility, and the Australian fintech takes an initial payment at the point of purchase, encouraging conscious consumerism and reducing returns by up to 20%.

The deal is the latest announcement in a record period of growth for Openpay, which has continued to grow across the retail sector, alongside home improvement, healthcare and automotive, memberships and education.

Our integration will allow seamless use of our ‘Buy Now, Pay Smarter’ plans, helping consumers across the UK manage their finances in a responsible way.

Andy Harding, Openpay UK MD

OneStepCheckout’s easy to navigate design addresses the top reasons for cart abandonment, namely when shoppers don’t see order total upfront including sales taxes and shipping cost, when the checkout process is too long and spreads over several pages, when shoppers are forced to register before placing their orders.

Andy Harding, UK Managing Director of Openpay, said: “This is a brilliant deal for Openpay, OneStepCheckout and all of the merchants involved. One of the biggest frustrations we hear from customers is that the checkout experience is too convoluted, and OneStepCheckout’s offering is the ideal solution. Our integration will also allow seamless use of our ‘Buy Now, Pay Smarter’ plans, helping consumers across the UK manage their finances in a responsible way.” 

This is the perfect formula to boost online businesses’ bottom lines as they get more sales for the same traffic.

Thien-Lan Weber, Chief Marketing Officer OneStepCheckout

Thien-Lan Weber, Chief Marketing Officer of  OneStepCheckout, said: “With over 10 years’ experience improving the checkout experience of tens of thousands of Magento stores globally, we know what the market wants. Online stores demand a frictionless checkout which is easy to install and configure based on their regional requirements and consumers preferences. Openpay allows just that: merchants can now meet skyrocketing consumer demand for a flexible yet responsible financing solution that proved to not only reduce cart abandonment but also increase average order value and repeat purchases. This is the perfect formula to boost online businesses’ bottom lines as they get more sales for the same traffic.” 

About Openpay

Openpay Group Ltd (ASX: OPY) is a fast-growing and highly differentiated player in the global ‘Buy now pay later’ (BNPL) payment solutions market. The Company’s strong platform enables it to deliver the most flexible plans in the market with durations of 2–24 months and values of up to $20,000.

Openpay focuses on industries where it can make a true difference: Automotive, Healthcare, Home Improvement, Memberships and Education; and its target customers are finance-savvy and of an older demographic who use Openpay plans as a cashflow management tool.

Openpay also has a unique B2B offering, Openpay for Business, a SaaS-based platform that allows companies to manage trade accounts end-to-end, including applications, credit checks, approvals, and account management in the one system.

Openpay provides services to Customers and Merchants in Australia, New Zealand, the UK and entered the US market, under the brand name Opy, in December 2020.

See more at www.openpay.com

The Pawfect Plan: Openpay launches its smarter payment plans into the veterinary world .

  • Openpay announces its entry into the UK veterinary market in partnership with cloud-based practice management Software platform, ezyVet
  • Openpay’s interest-free, flexible ‘Buy now. Pay smarter.’ payment plans will be available to all ezyVet customers
  • Partnership triggers Openpay UK’s expansion into the Healthcare sector – the company’s first vertical outside of Retail

London, UK,  23rd  March 2021 : Openpay, the UK’s highest rated BNPL provider on Trustpilot, whose mission is to change the way people pay for the better, has today announced its entry into the UK Healthcare market with cloud-based practice management software platform, ezyVet. The landmark deal marks the latest step in Openpay UK’s expansion strategy.

The move follows a huge period of animal adoption in the UK, with a quarter of Brits saying they themselves, or someone they knew, had given home to a pet during lockdown*. From terriers to tabbies, rabbits to reptiles, and everything in-between, Openpay will offer it’s Buy now, Pay smarter interest free plans to UK pet owners when they need it the most. 

With vet bills potentially running into the thousands, Openpay’s proposition to provide flexible payment plans with no interest or hidden fees, is crafted to put Brits’ four-legged friends first. Openpay doesn’t believe owners should have to choose between their financial health and their pet’s health, especially after this past year of pandemic.  

Taking the lead from its home market of Australia, Openpay will be offering all payment plans in-practice, meaning owners will have an immediate solution to spread the cost rather than pay the entire bill upfront. The deal will also be replicated in the US, and will mark a significant milestone for Opy  USA, Openpay’s US arm, as the company’s first major agreement. 

I know first-hand the expense of veterinary bills and that they can come at the most unexpected or inconvenient times, so I’m proud we’re able to help pet owners when they need it most.

Andy Harding, Openpay UK MD

ezyVet is the next generation in cloud-based practice management software for veterinary professionals who want to save time, grow their business, and deliver excellence in all aspects of veterinary care. The company supports clinical data across the workflows of over 40,000 licensed users and 2,000 practices across several countries.

The UK veterinary market, which is worth £2.8billion,* is Openpay UK’s first sector expansion outside of Retail. Openpay will be integrated as an alternative payment option within the ezyVet vet practice management software and ezyVet will introduce vet practice clients to Openpay. This will enable any of ezyVet’s practices in the UK and US to offer payment plans to pet owners seeking to spread the cost of their veterinary procedures and treatments.  Openpay plans on the ezyVet platform are expected to be made available to consumers in the UK before the end of FY2021 and in early FY2022 in the US with the in-store capabilities on the Openpay app coming soon.

Andy Harding, UK Managing Director of Openpay, said: “This is a huge step in Openpay UK’s expansion roadmap and it’s the first of many sectors we are looking to break into. Whilst we’ve been increasing our presence in the retail market, we have always believed that our ‘Buy Now. Pay Smarter’ solution has the potential to help UK consumers across all facets of their lives.   

“I know first-hand the expense of veterinary bills and that they can come at the most unexpected or inconvenient times, so I’m proud we’re able to help pet owners when they need it most.”

Consumers can use it for their petcare, dentist and optometrist appointments, they can even service their car.

Pete Brown, Chief Financial Officer of ezyVet

Pete Brown, Chief Financial Officer of ezyVet, said: “We like  Openpay because it doesn’t restrict itself to just one vertical. Consumers can use it for their petcare, dentist and optometrist appointments, they can even service their car. This increases the likelihood of consumers already having the application on their phone.” 

Openpay launched in the UK in early 2019, following a record period of growth in Australia. The company is set continue its UK expansion in the coming months.  

Notes to Editors:

*  Sourced via: https://yougov.co.uk/topics/health/survey-results/daily/2020/10/20/2cdec/3

For further information, please contact:

Lewis Durkin or Steele Paulich, Brands2Life
Tel: +44 (0)20 7592 1200
Email: openpay@brands2life.com

About Openpay

Openpay Group Ltd (ASX: OPY) is a fast-growing and highly differentiated player in the global ‘Buy now pay later’ (BNPL) payment solutions market. The Company’s strong platform enables it to deliver the most flexible plans in the market over a payment period of up to 6 months in the UK. 

Following an initial payment at the time of purchase, customers can spread payments into equal monthly instalments over a payment period of up to 6 months. Customers can align future payments with their pay cycle, helping them to manage their finances more easily. Customers pay no interest, ever, and there are no hidden fees. 

Openpay focuses on industries where it can make a true difference and its target customers are finance-savvy and of an older demographic who use Openpay plans as a cashflow management tool.  

Openpay provides services to Customers and Merchants in Australia, New Zealand, the UK and entered the US market, under the brand name Opy, in December 2020.