Case Studies

What our partners say

Openpay has helped clients in the UK and globally drive their business forward.

Here’s just a few examples.

Introduction of Openpay helps pet owners access veterinary care


Average Transaction Value (ATV) uplift


Total Transaction Value (TTV) of plans


Openpay plans to date


The Montrose Vet Clinic was established almost 30 years ago and have everything you need to get your furry friend back to their happy self! The clinic is community minded, welcoming and treats all pets as if they were their own. They have a very experienced team who can solve complex problems quickly. Services include Puppy school, vaccinations and surgeries. Montrose Vet Clinic have offered Openpay for over 12 months as part of our Vet-Partners account. Vet Partners are a community of over 240 practices, offering a range of functions such as payroll, finance, IT, human resources, learning and development, recruitment and marketing to support their member practices.

Vet treatment can be very expensive for most people, and can sometimes be very unexpected as well. It is great to be able to offer this service to our clients.

We have fewer clients in debt with us, and the account gets paid straight away, so we can afford more services as we are not carrying a whole lot of debt.

Traci Edwards - Receptionist

Montrose Veterinary Clinic

KC Sofas attracts new customers with the comfort of flexible payments.


of plans coming from new customers.


share of wallet is via Openpay.


increase in share of wallet vs previous payment providers.

The challenge

Everyone gets excited about buying items for their home, particularly something as important as a sofa - a key investment piece that will be enjoyed for many years. However, for many households the cost can be prohibitive, so finding a way to help consumers purchase their dream sofa and spread the cost over a timeframe to suit them, with no interest or hidden catches, creates a win-win scenario. Great for the consumers as they get what they want in a safe and responsible way, and great for the merchant too.

Openpay’s easy-to-use, longer-term plans help to make our products more affordable for more consumers.By offering Openpay at checkout and supported by their marketing activity, we’re attracting and reaching new customers every day. It’s clear Openpay’s buy now, pay later offering is hitting home as we’re seeing 70% of plans coming from new customers with Openpay contributing to 10% share of wallet –a 300% increase on previous payment providers.

Craig Hatfield KC Sofas - Business Development Manager

KC Sofas

Adding a healthy glow to Skinny Tan’s online sales.


uplift in AOV.


share of wallet is via Openpay.

The challenge

Popular tanning brand Skinny Tan were looking for a buy now pay later option for their customers to spread the cost of their tanning products.

We couldn’t be happier with the success we’ve seen from partnering with Openpay. Our customers are loving the simple, flexible payment options that Openpay provides them. And it shows. We’ve seen a significant uplift in online sales performance with a near 30% increase in average order value and Openpay contributing to a consistent 10% share of wallet. That success is mainly down to the product offering really resonating with our customers, but a lot also has to be said for Openpay’s client servicing efforts. They’re on hand every step of the way to help with integration, optimisation, customer servicing and marketing activity. It’s clear that Openpay wants their partners to succeed and get the most from their product.

Paddy Kennedy - E-Commerce Marketing Manager

Skinny Tan

Wolves FC scores with significant AOV uplift amongst fanbase.


increase in share of wallet

Nearly 60%

AOV uplift vs traditional payment methods

over 50%

of plans from existing Openpay customers

The challenge

As a Premiership League football club, Wolves has a sizeable army of supporters who are the lifeblood of the club. Though the Wolves squad is key to the club’s sporting performance on the pitch, it is the club’s fanbase that holds the key to its wider commercial performance. And whilst loyal to the club, fans had grown used to the shopping experiences offered by the large retail brands, and now they expected the same from their beloved club. Realising this expectation, the eCommerce Team took the deft decision to diversify their payment gateway, partnering with Openpay to bring a Buy Now Pay Later offering to their fanbase. In doing so, and whilst in the grip of a global pandemic, Wolves were able to recognise a significant sales performance with a marked uplift in conversion and average order value (AOV).

“From an onboarding standpoint that was really well put together and we were introduced to our [Customer Success Manager] quite [early on]. We were able to discuss performance straight off the bat. Ultimately, affordability is important for our fans and, not only does that have an impact on Average Order Value, but it impacts conversion rate if we can make products more appealing to a wider range of customers”

Matt Fletcher - Head of eCommerce

Wolves FC