17th September 2020

How they’ll spend it: the impact of COVID-19 on consumer spending.

Over 50% of Aussies surveyed have deferred spending as a result of the pandemic.

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Over 50% of Aussies surveyed have deferred spending as a result of the pandemic.

Our latest research report looks closely at the impact that COVID-19 has had on consumer spending habits in Australia. Are people deferring spend, is cash no longer king, and what are people deeming as ‘essential’ purchases?

However, it also presents an expensive, and sometimes overwhelming, headache for retailers. Competition amongst retailers has led to increasingly flexible returns policies as brands seek to establish clear points of difference. This has created a situation where consumers use their own living rooms like they would the changing rooms in a bricks and mortar store. Many experts argue that this situation has been exacerbated by some ‘try now pay later’ operators offering products with zero up-front payment commitment, which encourage frivolous purchasing, increasing return rates further.

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